Jack In The Box
Insight:
Jack In The Box is lumped into the "burger joint" category when tacos are actually their #1 selling menu item.
Strategy:
Jack knows his tacos are amazing and he wants other people to know it too. So he vows to help the Taco rise to glory.
Idea:
The Rise of Jack's Taco Regime.



To prove your loyalty on Snapchat, get into your Taco spaceship, fully equipped
with nacho cheese ammo, and enter the fight for complete domination.
Invade the resisting planets - based on food items - and obliterate your enemies!

To get potential recruits to join the Regime, Jack will be guerrilla posting propaganda posters.

