Teremana, founded by Dwayne “The Rock” Johnson, is built around Sharing the Mana, his ethos of good energy and real human connection. For the summer social campaign, I led the creative concept and visual direction around the insight that too many plans never make it out of the group chat. This positioned Teremana as the spark that gets people off their phones and together in person.

When the holidays came around, a hero film featuring Dwayne “The Rock” Johnson continued the narrative. I led art direction and helped ensure the themes of generosity and human connection established in the summer work carried through, creating a cohesive brand expression across different seasonal moments.