Teremana, founded by Dwayne “The Rock” Johnson, is built around Sharing the Mana—his ethos of good energy and real human connection. For the summer social campaign, I led the creative concept and visual direction around the insight that plans often get stuck in group chats instead of becoming real-life moments. This positioned Teremana as the spark that gets people off their phones and together in person.

Partnering closely with strategy, copy, and the client, I guided content creation with well-known food and beverage creators, ensuring the work felt platform-native and authentic to Teremana.

When the holidays came around, a hero film featuring Dwayne “The Rock” Johnson further continued the narrative. I led the set design and helped ensure the themes of generosity and human connection established in the summer work carried through, creating a cohesive brand expression across different seasonal moments.