Working in close partnership with National Debt Relief, I led the ideation and development of a human-centered campaign rooted in the Whole Human Finance platform. The work spotlighted authentic stories from real people, reframing debt relief around what financial freedom enables—time with family, meaningful experiences, and forward momentum.

The campaign culminated in a digital OOH moment in Times Square featuring the film, where one participant was flown to New York to see her story on display, turning personal progress into a shared, human-forward expression that increased awareness and reinforced trust in the brand’s promise.