Arch Amenities Group is a leading provider of amenities management and consulting services across hospitality and residential spaces. I led the creation of the brand from the ground up, serving as lead designer for the logo, brand identity system, and comprehensive brand guidelines.

To support launch , I led the development of a custom photography library and social-first concepts and designs that introduced the new brand to market, resulting in a cohesive, scalable identity that equipped Arch Amenities Group with the tools to consistently present itself across platforms from day one.