Wyndham Rewards is designed to unlock real value and possibilities for its members. I worked in collaboration with strategy, copy, and the client to develop a creative concept that made the members the true heroes across the 360 campaign. This approach contributed to a 64% increase in social audience growth since launch.

I also partnered on the ideation and production of video content featuring NASCAR driver Ryan Newman, helping educate race fans on the Wyndham Rewards Rewarding Rate. As well as lifestyle photography used throughout the campaign.