Wyndham Rewards is designed to unlock real value and possibility for its members. I worked in collaboration with strategy, copy, and the client to develop a creative concept that made the members the true heroes of the campaign. I helped bring this idea to life across brand videos, social content, property materials, and lifestyle photography, shaping a cohesive visual system that elevated real member moments across every touchpoint. This approach contributed to a 64% increase in social audience growth since launch.

I also partnered on the ideation and pre-production of a lifestyle photography shoot at Wyndham Rewards, and collaborated across creative, strategy, and production teams on the development and execution of TV and social content featuring NASCAR driver Ryan Newman, helping educate race fans on the Wyndham Rewards Rewarding Rate.