Arch Amenities Group
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Arch Amenities Group ·
Arch Amenities Group is the leading provider of amenities management and consulting services for commercial and residential spaces including hotels and resorts, spas, fitness centers, meeting spaces, and pools.
I worked with them at the conception of the brand to design their logo, brand guidelines, and custom photo library to implement assets on digital, social, and print.
Logo Design | The logo reflects the strategic thinking put into the brand. The arch, used in the typography and in the logo itself, symbolizes the points of connection between Arch and their clients.
Brand Guidelines | Additionally, as the lead designer on the new brand guidelines, I created a document that provides a comprehensive look at how to use the Arch Amenities Group's visual and verbal brand assets.
The photo and video asset library was used throughout organic and paid social. We created boosted posts for LinkedIn, Instagram, and Facebook to highlight the array of services Arch Amenities Group has to offer. | Photograher Nick Lee