I led the creative concept and execution for Resorts World Bet lauch plan, timed with New York legalizing online sports betting. The work positioned the app around a simple cultural truth: now New Yorkers can play where they play, in the greatest city in the world. I helped bring the idea to life through a TV spot timed to release at the exact moment betting became legal, introducing Resorts World Bet as a distinctly New York-made platform for sports betting.