Safari Plus delivers private, once-in-a-lifetime journeys through East Africa, built around deeply personal travel experiences. I led a refresh of the brand identity and brand positioning, capturing the highly curated, intimate nature of traveling with Safari Plus.

Inspired by Tanzania, I developed a visual system that balances timeless elegance with a spirit of exploration, defining the use of color, typography, photography, and pattern through comprehensive brand guidelines.

I oversaw the rollout of the refreshed brand across web, social, print, and travel materials. I also led an internal team on monthly content planning and partnered with developers to bring the redesigned website to life. Resulting in a cohesive, premium brand experience that clearly communicates the exclusivity and personalization of the Safari Plus offering.