Safari Plus delivers private, once-in-a-lifetime journeys through East Africa, built around deeply personal travel experiences. I led a refresh of both the brand identity and brand positioning, capturing the highly curated, intimate nature of traveling with Safari Plus.

Inspired by Tanzania, I developed a visual system that balances timeless elegance with a spirit of exploration, defining the use of color, typography, photography, and pattern through comprehensive brand guidelines.

I oversaw the rollout of the refreshed brand across website, social, print, and travel materials, led an internal team on monthly content planning, and partnered with developers to bring the redesigned website to life. Resulting in a cohesive, premium brand experience that clearly communicates the exclusivity and personalization of the Safari Plus offering.